Business growth strategy mistake #1

Having a business strategy means having a focus.

In fact, having a focused business growth strategy is one of the fundamentals of business success in today’s hyper-competitive world.

But just using the word “Focus” or “Specialize” in your company description doesn’t make your strategy focused.

Case in point: I ran across this company description recently where they mistake using the word “specialize” with actually having a focused specialty.

“Blank Group strategic consulting specializes in marketing strategy development, change management, internal branding, change communications, market research, focus groups, and now, talent branding.”

I hate to break them the news, but that’s not a focused strategy.

If you want to dominate your market, segment or niche, don’t mistake words for reality.

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