Comments on: Can Buzzwords hurt advertising effectiveness? http://www.strategymatters.com/buzzwords/ Business growth strategies proven to grow your sales and profits and business – Fast! Small changes in your strategy create big changes in your results Thu, 07 Jan 2010 22:49:57 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: admin http://www.strategymatters.com/buzzwords/comment-page-1/#comment-30 admin Wed, 09 Dec 2009 20:02:14 +0000 http://www.strategymatters.com/?p=278#comment-30 Lorraine, Those clients can be pesky :) Sometimes a new buzzword is like a magic amulet that they wave and imagine it will cause customers and prospects to become instantly mesmerized. And thanks for dropping by to comment. Lorraine, Those clients can be pesky :) Sometimes a new buzzword is like a magic amulet that they wave and imagine it will cause customers and prospects to become instantly mesmerized.

And thanks for dropping by to comment.

]]> By: Lorraine http://www.strategymatters.com/buzzwords/comment-page-1/#comment-29 Lorraine Wed, 09 Dec 2009 19:51:35 +0000 http://www.strategymatters.com/?p=278#comment-29 On-target advice, as always. Here's a killer: Clients who insist on including those buzzwords. Sometimes I'll axe them from the copy--and find them penciled back in on the next go-'round. Among the favorites: "innovative" "cutting edge" and "world-class." : < On-target advice, as always.

Here’s a killer: Clients who insist on including those buzzwords. Sometimes I’ll axe them from the copy–and find them penciled back in on the next go-’round. Among the favorites: “innovative” “cutting edge” and “world-class.” : <

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